Familiarity with European equipment is offered as one reason a Canadian buyer could feel more confident in a European submarine proposal. That confidence can come from repeated exposure to the supplier rather than a comparison of the particular designs. The discussion also suggests that older impressions of Korean car manufacturing can carry over into judgments about Korean defence equipment. These are proposed explanations for perceptions of suppliers, and the passage does not establish a procurement decision or the buyer's motives.
Notable Point · 2:09:56-2:11:10
How familiarity with a supplier can affect procurement judgments
The Canadian submarine follow-up considers how familiar suppliers and older industrial reputations can influence confidence in a design.