Propaganda and public relations are compared through their shared aim of persuading an audience to accept a narrative and act on it. The practical argument favours involving advertising professionals in work against disinformation because persuasion is their everyday task. Academic knowledge and skill at changing an audience's mind are treated as different capabilities. A suggestion that academics should deliver copy written by an advertising firm is rejected in the exchange. The passage presents a view about communication expertise, without establishing that any one professional group can reliably overcome wartime disinformation.
Notable Point · 2:31:19-2:32:33
Advertising skills and wartime disinformation
A discussion of Black Sea reporting turns to the claim that countering disinformation needs practical persuasion skills as well as subject knowledge.