Online engagement can measure participation in an argument without showing whether those people want to watch or play the product being discussed. The panel considers why strong social-media support can fail to become an active audience. Automated traffic introduces another possible gap between impressions and people who can become customers. A counterexample reverses the concern: vocal hostility can also misrepresent reception when the people objecting were never the intended audience. Both cases call for checking what the metric measures before treating it as evidence of demand.
Notable Point · 4:38:26-4:42:47
Online attention and the audience that actually turns up
The panel compares enthusiastic promotion and online hostility as signals that can both diverge from actual audience behaviour.