Have Royal Marines recruitment advertisements changed recently, or are reactions responding to a longstanding style?
Short answerThe advertisements use a longstanding appeal to a distinctive state of mind. In the December 2023 comparison, the corps attracts more applicants than it needs.
NotesThe Royal Marines' recruitment message is described as a longstanding appeal to a distinctive state of mind. In the December 2023 comparison, the corps attracts more applicants than it needs. The Royal Navy generally meets or approaches its targets but has difficulties in some areas, especially those requiring internal recruitment. The Army and RAF are described as facing broader recruitment problems.