Some organizations depend on public accounts of success to justify their continued existence. Others can survive a poor reputation and may benefit when outsiders underestimate them. Those differing incentives affect how much capability an institution chooses to advertise. A lack of publicity therefore needs to be distinguished from evidence of inability, especially when attracting little attention is useful.
Notable Point · 6:31:06-6:32:10
Why an organization's public reputation can conceal capability
Institutional incentives shape whether success is advertised or concealed, making public reputation an uncertain measure of capability.