Influential online personalities coexist with established news outlets. Newspaper and television reporters' regular access to politicians gives informed reporting a continuing role in public debate. That coverage can also attract online creators and their audiences to an issue. Unnamed political campaigns provide examples of opposition movements using social media after exclusion from government-controlled conventional outlets. The judgment is that a channel's reach depends partly on credibility and trust. Perceived bias is treated as a reason audiences become distrustful, even when it favours their own side.
Notable Point · 4:33:56-4:35:22
Traditional media, social media and maintaining public trust
Established news outlets and social media can both shape public debate, with credibility determining whether people continue to listen.