Q&A · 3:03:18-3:04:16

Could corporate naming rights pay for warships?

Selling corporate naming rights for warships is considered unlikely because the commercial benefit is unclear and branded names would invite ridicule.

Question

Could a navy fund ship construction by auctioning naming and branding rights to companies?

Short answer

It is considered unlikely: the commercial benefit to sponsors is unclear, and corporate warship names would invite ridicule.

Notes

A company would need a commercial reason to pay for a warship's name. The proposal offers no clear benefit that would make such sponsorship attractive. Names based on Starbucks or McDonald's also invite obvious jokes, including from the crews expected to serve aboard them. Those objections make corporate naming rights an unlikely source of construction funding.