Could a navy fund ship construction by auctioning naming and branding rights to companies?
Short answerIt is considered unlikely: the commercial benefit to sponsors is unclear, and corporate warship names would invite ridicule.
NotesA company would need a commercial reason to pay for a warship's name. The proposal offers no clear benefit that would make such sponsorship attractive. Names based on Starbucks or McDonald's also invite obvious jokes, including from the crews expected to serve aboard them. Those objections make corporate naming rights an unlikely source of construction funding.