Why closing range was not the battlecruisers' central Jutland mistake

In a Jutland fought only by British and German battlecruisers, should the British stay at range or close?

Closing could work, as it had in other battlecruiser actions; the greater Jutland problem was that British battlecruisers also encountered German battleships.

The answer does not treat long range as an automatic British advantage in a battlecruiser-only action. In other clashes, British battlecruisers closed the range and performed well against their German counterparts. The severe danger at Jutland arose when the British formation ended up fighting battleships as well. The answer separates a tactical choice from the larger force-matching failure that made that choice much more hazardous.