Bacon begins with the dictionary definition of strategy as the science of military command, then argues that modern usage has become much wider. His alternative is simple: plans made with a view to obtaining desired results. A dated domestic example describes a wife arranging matters until a reluctant husband believes that a proposal is his own. Business and manufacturing also require strategy because making a product has little value if a firm cannot sell it. Bacon therefore uses the word for purposeful planning in civilian as well as military life.
Chapter · 5:03-6:42
Admiral Bacon on strategy beyond military command
Admiral Reginald Bacon defines strategy as planning toward a desired result, a wider idea than military command. He applies it to ordinary decisions and the practical business of making and selling goods.