YouTube comments can increase visibility even when their wording is hostile, in Alex Clarke's account of audience interaction. He groups comments with likes, shares and subscriptions, including subscriptions made while a particular video is playing. Glynn Stewart describes his impression of Amazon as several overlapping routes to visibility, some involving paid advertising. He believes review volume and average ratings influence the weighting of advertising bids because Amazon wants readers to click and buy.
Notable Point · 8:30-10:35
Comments, ratings and platform visibility
Audience interaction and book reviews can affect recommendations and advertising in the participants' accounts.